What is SEO?
Search Engine Optimisation (SEO) is the term used to describe the actions a webmaster takes to improve the search engine rankings of their website – simply put, this means moving your website higher in the list in search engines such as Google, when a web user searches for the products/services you offer.
SEO is currently big business with many thousands of companies offering search engine optimisation services; most charge a one-off fee and a monthly retainer. However, there are a number of DIY steps a webmaster can take to improve the rankings of his/her website. Many of these steps are outlined throughout this website but they are by no means all encompassing.
SEO techniques are constantly being developed and expanded on so be sure to keep your techniques up to date and remember that SEO is an ongoing process.
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