Social Bookmarking
Social Bookmarking and Social Networking are relatively new communication processes and are beginning to be used by webmasters and marketers for Search Engine optimisation purposes.
Popular Social Networking sites such as Facebook and Twitter provide a powerful platform on which to generate interest in your website. Creating a group or page on Facebook is useful in getting feedback on your products/services etc and can even be used as a marketing tool (as well as providing another valuable back-link). Twitter can also be used for marketing purposes; this fast-growing phenomenon has been described as a micro-blogging platform which allows you to gather ‘followers’ who take an interest in your business helping to add more back-links and increase traffic to your site. Twitter also provides you with access to knowledge and advice completely unavailable anywhere else; some of the most successful names in almost every industry use Twitter and periodically post details of their daily activities.
Social Bookmarking is a further development in social networking and can be an invaluable communication tool. As well as providing yet another back-link social bookmarking tools allow users to bookmark their favourite sites, whilst positively encouraging others to view the same sites. The benefits here are fairly obvious as more back-links are created and more people are encouraged to view your site.
For these reasons, it could be beneficial to sign up to the following social networking/bookmarking sites to promote your business:
Facebook
Twitter
Digg
Delicious
Stumbleupon
These are listed as a starting point, research and expand on these suggestions.
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